While customers shop for planned items, they’re also scoping out possible new products to try. As much as 87% of consumers have made impulse purchases based on viewing an effective merch display.
Organizing a point-of-purchase (POP) merchandise display effectively can help attract customers’ attention. It can also help brands gain more brand awareness. Furthermore, it has the power to drive sales and create a more memorable shopping experience.
Looking for ways to amp up your in-store merch display? Then keep reading below for 3 simple yet effective ways you can organize your display and get noticed.
1. Create a Themed Merch Display
One of the best ways to create a cohesive and eye-catching merch display is by organizing the merchandise around a central theme. The theme could be related to a seasonal event, a holiday, a specific product line, or a new trending item.
For example, in the summertime, you often see whole merch displays organized around a beach theme. These beach-themed displays feature products like beach towels, sunscreen, sunglasses, and beach toys. In the fall, you may see products on display relating to Halloween decor, candles, pumpkin-flavored teas, coffees, scarves, and sweaters.
To further enhance your theme-based retail displays, you can add props and backdrops. This will help you reinforce the theme and make the display visually appealing to potential consumers passing by. Use signage to communicate product features and benefits effectively.
It is important to consider the flow of foot traffic within the store and to place the display in a high-traffic area for maximum visibility. Always keep the merch display clean, organized, and fully stocked. This will help to maintain a positive impression of your brand with your customers.
2. Build a Staggered Product Display Arrangement
Arranging the merchandise in a pyramid or staggered formation creates visual interest. It draws the customers’ attention to different products at different levels in a way that is visually appealing. This is what is known as a visual hierarchy.
You can achieve this by placing larger or more eye-catching items at the top or front of the display. You’ll then gradually transition to more complementary items moving downward or backward on the stack. Using this technique helps add depth to the display and makes it easy for customers to find and engage with the products.
A staggered merch display also encourages customers to explore and discover various other products within the layout. You can also use strategic lighting to highlight key products and create an aesthetically pleasing product display.
You should continuously monitor the display’s performance to see what works and what doesn’t. This could be based on elements like customer feedback and sales data. If you find something that needs adjusting, be open to making the needed adjustments to improve your product display.
3. Implement a Cross-Merchandising Display Approach
Cross-merchandising involves displaying complementary products together to encourage additional purchases. If you choose to feature one particular product, it’s equally as important to display coordinating products along with it for added effect.
For example, if you are promoting a new model of coffee maker, place other coffee-based products alongside it in your merch display. This could include elements such as:
- coffee mugs
- coffee beans
- flavored syrups
- coffee filters
- coffee stirrers
- travel coffee tumblers
This strategy can help customers visualize how products work together. It can also increase the likelihood of influencing impulse purchases. It’s the power of suggestion that guides consumers to the products you display.
Remember that a well-organized POP merch display must align with your brand’s identity in a way that makes sense. Above all, it should also tell a compelling story.
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Custom retail displays do so much to enhance your products in the eyes of your customers. An effective Point-of-Purchase merch display helps sell your product for you. By using these product display ideas, you can visibly improve sales and boost brand awareness.
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