A lot of markets struggled to achieve any growth at all during the pandemic. However, the average growth for the web design service industry in the United States has been more than 6% since 2017. In 2022, this market earned more than $56 billion in revenue!
That is a strong sign that people get a ton of value out of properly designed websites. In particular, many businesses are beginning to focus on how to improve user experience metrics on their websites.
As the business world becomes more digital, businesses will need to have quality websites in order to compete. However, not every business owner has a clear understanding of what user experience even is. Even those that do may not know all of the different ways they can improve the experiences of their customers on their websites.
Read on to learn all about the top ways you can help your customers enjoy better experiences when visiting your web pages!
What Is User Experience?
In general, user experience refers to how people feel when they use a website. But what are some specific ways to improve user experiences?
Website visitors have better experiences when the website is easy to use. Making sure that websites provide the information that customers are looking for is also a big part of providing better experiences.
It should also be easy for customers to navigate to different pages without being surprised by what they find. On top of that, customers have better experiences when they feel like the websites they visit are trustworthy and credible.
So what can you do to improve the user experience of your website?
1. Make Your Pages Load Faster
One of the biggest ways to provide better customer experiences is to avoid a bottleneck that can slow down your page loadings speed. But what is bottlenecking?
A bottleneck is a process on your website that has to finish before the page can finish loading. If one of your site processes is especially slow, it can act as a limiting factor that keeps people from being able to use your website until it is finished.
Many customers become impatient when waiting for pages that take a long time to load. If you are not careful, your potential customers might give up and go to your competitors instead.
Make sure to eliminate anything that keeps your main web pages from loading quickly! These days, this is easier to achieve because you can find tools to help you Calculate Your Bottleneck.
2. Standardize Your Website Design
Some businesses try to get creative with their websites. Although this is a good idea, it should not interfere with navigation. In general, it is better to use standard web design practices so that customers do not have to figure things out from scratch when they visit your website.
3. Don’t Have Too Many Options
Some websites try to fit every possible thing onto a single page. However, that forces customers to read through a long list of options just to find what they are looking for. Instead, keep a smaller number of options on each of your pages.
4. Make It Easy to Find Essential Information
In many cases, customers only visit websites to find a number to call. When this happens, it can be frustrating if it takes a long time to find something as simple as a phone number. Make sure that the most valuable information on your website is easy to find as soon as visitors start viewing your pages.
5. Be Consistent With Your Branding Elements
Avoid mixing up your web design too much across your different web pages. Instead, stick to a consistent theme for your whole website. In particular, make sure to use consistent branding colors and logos across all of your pages.
6. Avoid Excessive Wordiness
As an expert in your field, you might have a lot to say about many subjects. However, it is important not to fill your pages with huge quantities of text.
Whenever possible, try to cut down on your text by replacing it with quality pictures. Pictures are also a great way to make your website feel more accessible.
7. Make Your Site Accessible to Phones
In the past, most people visited websites on computers. However, huge numbers of people now rely on their phones to visit web pages. Make sure that your web pages are easy to navigate whether someone is visiting on a computer or a phone!
8. Check Your Pages for Old Links
Some people imagine that once they have made their web pages the right way, they will stay good forever. However, as the internet changes, you need to check up on your old pages to make sure that your links are still up to date.
Every year or so, make sure that all of the links on your web pages still go where they are supposed to. This is also a good time to check if any of your links are broken. If someone has made a mistake inserting a link, fixing it can improve user experience.
Know How to Improve User Experience on Your Site
These days, more people than ever before go online when they want to find a new business to buy a product or service. That makes it more important than ever before to improve user experience on business websites. Following the tips in this article will help you make sure that your customers do not become frustrated using your website.
To learn more about the latest information in web design, business, and more, take a look at our other articles!
